21 to 22 September 2017

Paris, France

Participation fee:
EUR 275.00 (Fleuroselect member);
EUR 450.00 (Fleuroselect non-member)


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The main theme of this year’s conference is the upcoming trend in Urban Gardening and what could be a more appropriate location than the fashionable centre of Paris where co-organiser French breeder H.M. Clause will present its Grand Jardin from a surprising rooftop location. H.M. Clause is specialised in breeding for both the professional and hobby garden market and the presentation will demonstrate how their vegetable and flower varieties can be used in truly urban setting.

Mercure Montmartre2

To compliment the plants, we have invited a number of top speakers. This year’s keynote on Urban gardening will be given by the Dutch T.V. gardening personality Lodewijk Hoekstra who is also the face behind 247 Green an online web platform and community for information and inspiration on flowers, plants and outdoor living. From France we have three speakers, Ghislain Bousseau from the French Horticultural Bureau will cover the French market for flower & vegetable seed packets and young plants. Antoine Jacobsohn, curator at the famous Potager du Roi in Versailles will give his vision on plants in cities, past present and future and Isabelle Boucq will give an insight into the time-proven practice of horticultural therapy.

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Our second visit will be to Jardin des Plants, Paris’ magnificent botanical garden on the banks of the Seine, where 110 varieties of Zinnia have been planted in a spectacular display planned to flower in September for our visit as part of the Year of the Zinnia. The garden boasts many other splendid plantings including a display of Fleuroselect winners and we will have a presentation on the importance of this garden for life in the city.

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Of course, we are in Paris so we want to experience the city. After a typical French dinner in the Montmartre district we will stroll through this beautiful arrondissement to the magnificent Sacre Coeur where we can soak up the atmosphere, guided by our French hosts.

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The main hotel for the event is the Mercure Hotel near Montmartre, which is also the location for the Grand Jardin. The first day of presentations will be held in a Conference location in the vicinity. Accommodation has been reserved for all participants in the Mercure for the night of 21st September. Should you wish to arrive the day before then the shoulder night for the 20th September is bookable, but more expensive. We have therefore organised an additional and more affordable option for the night of 20th at the adjoining Ibis hotel. For those wishing to travel on the Thursday morning, we are starting the programme at 11.00 hours to allow you to take first flights or Thalys connections. The programme finishes after lunch on Friday.

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Hotel rates

Mercure Hotel
EUR 225 for the night of 20th September including breakfast and tax, excl. city tax
EUR 150 for the night of 21st September including breakfast and tax, excl. city tax

Ibis Hotel
EUR 145 For the night of 20th September including breakfast and tax, excl. city tax

Note the different cancellation conditions for each hotel as stated on the booking forms. These should downloaded, completed and sent directly to the hotel to the Email address on the Booking Form.

Mercure Hotel Booking Form
Ibis Hotel Booking Form


Preliminary Programme


Thursday 21st September 2017

08:00       Early morning networking opportunities in Hotel Mercure

10:15        Depart on foot for Conference location Espace Batignolles

10:30        Coffee and Croissants at Espace Batignolles

11.00        Welcome & Introduction

                  Harm Custers – Chair Business Unit Home Gardening

                  Home Garden Association Presentation and Update Plant of the Year

                  David Arnold - Conference moderator

Session 1: The French market and Horticultural Therapy

11.30        The French market, flowers and vegetable seed packets and young plants, urban gardening and concept stores

                  Speaker: Ghislain Bousseau – Bureau Horticole Régional

12:30        Horticultural Therapy

                  Speaker :  Isabelle Boucq

13:00        Lunch

Session 2: Urban Gardening

14:00        Urban Gardening

                  Keynote Speaker: Lodewijk Hoekstra

15:15        Our approach to the Home Garden Market and introduction to Le Grand Jardin

                  Speaker: Aline Tixerand  – H.M. Clause

15:45        Return to Hotel on foot

16.00        Visit to HM.Clause Grand Jardin followed by Drinks Reception

17.45        Early evening networking opportunities in Hotel Mercure

19.00        Leave hotel on foot for dinner (2-3 min walking) Le Wepler restaurant

20.30        Evening walk to Montmartre

22.00        Arrive back at hotel


Friday 22nd September 2017

Session 3: Plants in the city and visit to Jardin des Plantes

08:00        Early morning networking

09:00        Bus to Jardins des Plantes

09:30        Visit to the garden and Zinnia Trials

10:30        Coffee Break

11.00        Introduction to Jardin des Plants (History, The Institution today, missions)

                  Speaker: François Saint Hillier – Museum National d’Histoire Naturelle

11.30        Useful and pleasant: plants in the city, yesterday, today, tomorrow

                  Speaker: Antoine Jacobsohn – Potager du Roi de Versailles

12.30        Rendez-vous for lunch at Grande Mosquée de Paris

14.00        Bus drop at metro station or return to hotel



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