Due to the ongoing COVID-19 pandemic, the upcoming months will remain challenging for all of us. Traditional promotional channels might very well decline in importance whereas digital marketing will be widely embraced. However, credibility remains key. Therefore, submit your new variety to the expert judges of the FleuroStar Contest. Together with the PR support of the Secretariat, this international recognition will upgrade your marketing schemes and kickstart the commercial journey of your new variety.


The Winner with the Wow Factor! For Seed-raised or cutting-raised varieties with a high visual impact at point of sale in week 24.

Dahlia close up 548px logo 

Entries are displayed during the FlowerTrials® (circumstances allowing it)  and judged by an industry-wide panel looking for the winner with the "Wow'' effect at retail.

FleuroStar is the most publicised Award in the industry. Entering the competition guarantees excellent benefits: a full professional promotion package including photography of the entries, a big PR campaign, postings on dedicated social media channels, exposure at trade fairs (circumstances allowing it) and an extensive lifestyle shoot for the winner.

Downloads:
FleuroStar Entry Form
FleuroStar Rulebook

Further information: info@fleuroselect.com