Following on from the '2017, Year of the Zinnia and Bean' marketing campaign, Fleuroselect presents this year's initiative '2018, Year of the Marigold and Pepper'.
The '2017, Year of Zinnia & Bean' campaign saw a highly successful Zinnia trial in the U.K. and in France. At RHS Wisley, 146 varieties were admired and judged throughout the summer for both an Award of Garden Merit and a People's Choice award. Meanwhile the Jardin des Plantes in Paris showed over 120 varieties at a key position in the public area of the park. At RHS Wisley the concept was used for the first time to run a vegetable trial with 70 runner bean varieties tested for traits varying from yield to ornamental value.
Within the framework of the 2018 campaign 'Year of the Marigold and Pepper', we planned extensive Marigold trials again to inspire the consumer. RHS Wisley in the UK and Jardin des Plantes in France have agreed to showcase all Marigold varieties from the Fleuroselect membership. Also Cotswolds Wildlife Park (UK) and EGA Park in Erfurt (GE) will join in this year, bringing the campaign to three key markets in Europe.
We have sent out over 140 of our members' Marigold varieties for these trials. Download the full list of all varieties.