FleuroStar Winner Dahlia Sincerity production tripled to meet high demand

At the end of the Dahlia season, FleuroStar winner Sincerity has impressed the international ornamental industry with its excellent garden performance.

Read more

Trial Video | Rudbeckia range exceeds expectations at RHS Hyde Hall

20200910 121231 resized

Within the framework of the '2020, Year of the Rudbeckia' home garden marketing campaign, Fleuroselect together with Peter Seabrook, broadcaster and gardening editor at The Sun newspaper, planted a trial...

Read more

Brandkamp joins Fleuroselect

Brandkamp Management HR2

Fleuroselect proudly announces that Brandkamp joins the organisation. Its membership application has been unanimously approved by the Fleuroselect members during the Annual General Meeting, which took place online on 1st...

Read more

Online Visit Fleuroselect Trial

Trials Walk PanAmericanSeed 2

We were very happy we could organise a Digital Trial Walk this July. Approx. 30 professionals from all over the world joined us for an online visit of this year’s...

Read more

Dahlia Sincerity wins FleuroStar 2020

Syngenta Dahlia39275 70082930 LTDSincerity O 2

We are proud to announce that the FleuroStar Award 2020/21 goes to Dahlia Sincerity from Syngenta Flowers.

Read more

Five fantastic plants vying for FleuroStar

Fleurostar 2020 compilatie horizontaal2

Which new variety will succeed Begonia elatior MacaRouge from Beekenkamp?We proudly present the five entries in this year's FleuroStar Contest.

Read more

Joint call for urgent support to EU-Commissioner for Agriculture to survive COVID-19 crisis


In an unprecedented move, a united coalition of 9 European -based organizations, representing all segments and sub-sectors of the flower and live plants sector in the EU and altogether a...

Read more

Letter to the Members in times of Corona - by Karol Pawlak, Fleuroselect President

KarolPawlak LettertothemembersintimesofCorona

Dear Members and Friends, Firstly I hope that you read this message in good health. These are unprecedented times for us all and I hope that each of you has the...

Read more

Buy Plants and support Horticulture!


Our heart goes out to all our colleagues who are facing severe challenges due to the COVID19 – Corona crisis. Wishing you lots of strength and courage in these difficult times.

Read more

Successful campaign against illegal re-propagation

06 20190328 140410

Pot and bedding plant breeders united in a successful 2019 campaign against illegal propagation of legally protected varieties.Nine breeders and six main countries Nine top pot and bedding plant breeders,...

Read more

1 2 3 4 5 ... 7

Gold Medals 2023

Verbena bonariensis Vanity

Breeder: Van Hemert & Co.

Helianthus annuus Lemon Cutie

Breeder: SeedSense

Helenium autumnale HayDay Golden Bicolor

Breeder: Syngenta Flowers


T   +31(0)71 364 91 01
F   +31(0)71 364 91 02 
E   info@fleuroselect.com

Jacoba van Beierenweg 97-1A
2215 KW Voorhout
The Netherlands