Fleuroselect Approved Novelty Register 2019

237.040 Dianthus Diana loving white

New varieties which have been recognised by the Fleuroselect judges to be sufficiently new and different versus existing cultivars and which have passed the rigorous requirement for uniformity are granted...

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Karol Pawlak named 21st Fleuroselect President

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We are delighted to announce that Karol Pawlak has taken on the role of President from 1st January 2019. Marc Driessen, Director of Beekenkamp Plants Ornamentals, has been appointed Vice-President by the Board of Directors.

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See you at the IPM?


Come and see us at the IPM in Hall 2 | Booth 2B13 |   FleuroStar's 10th anniversary, the 'Year of the Nasturtium' marketing campaign and high level Gold Medal winner promotion...

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Breeders & Young Plant Producers conference dives into disruptive technology and robotics

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Cutting-edge technology and robotics for horticulture was the core of our recent Breeders & Young Plant Producers Conference which took place on 4-5 December in Wageningen (NL).

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Invitation Marigold Trials

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The Fleuroselect business unit Home Gardening has designated 2018 as the “Year of the Marigold”. In order to promote this crop throughout the year we have set up trials of a...

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Osteospermum Purple Sun wins FleuroStar Award

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We are proud to announce that the FleuroStar Award 2018/19 goes to Osteospermum ecklonis Purple Sun from Selecta one.

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Five stunning plants competing for FleuroStar

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Which of these plants will succeed Selecta one's successful Calibrachoa PinkTastic? Fleuroselect proudly presents the five entries in this year's FleuroStar Contest.

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Gold Medal Winners 2019

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Fleuroselect is proud to present the 2019 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges and...

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Marigold Trials at RHS Wisley/Jardin des Plantes/Ega Park Erfurt/Cotswolds Wildlife Park

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Following on from the '2017, Year of the Zinnia and Bean' marketing campaign, Fleuroselect presents this year's initiative '2018, Year of the Marigold and Pepper'.

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Gold Medals 2020

Tropaeolum minus Baby Rose

Breeder: Sahin A brand of Takii

Silene pendula Sibella Carmine

Breeder: Van Hemert & Co

Leucanthemum x superbum Madonna

Breeder: PanAmerican Seed


T   +31(0)71 364 91 01
F   +31(0)71 364 91 02 
E   info@fleuroselect.com

Jacoba van Beierenweg 97-1A
2215 KW Voorhout
The Netherlands