Fleuroselect is proud to present the 2024 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges to award the coveted Gold Medal. Watch out for these winners! 

Helianthus annuus
Desire Red
Burpee Europe

Longing for something new in the garden? Desire Red is a sensational dwarf Helianthus variety which dazzles
consumers with its innovative, unique russet flowers. The deep, rich red colour makes it just perfect for the late
summer range. This high performer is an early, profusely flowering variety—new blooms form continuously on
its multiple branches well into autumn, and blend wonderfully with its dark green foliage.

Desire Red can be marketed as an attractive seed packet product, as plug or flowering pot and container plant. Gold Medals are only awarded to genuine breakthroughs in breeding and this Helianthus fits the bill. The jury was impressed by the innovative flower colour in this dwarf series and the multiple branching, and predicts this winner a bright commercial future. Desire Red will be on everyone’s wish list for summer!

Desire Red, the next must-have in Helianthus!

Lycopersicon esculentum 
Tiny Temptations F1 Orange
Prudac

The new cherry tomato Tiny Temptations F1 Orange stands out not only for its bright orange fruits but also for its wonderful flavour. The ultra-sweet cherry fruits of this variety are a real breeding breakthrough in trailing tomatoes. The bushy plants with their small, sturdy green leaves are highly tolerant to Phytophthora, not susceptible to mildew and therefore easy to grow. In addition, the abundant flowers are a magnet for bees.

The Gold Medal stands for a genuine breakthrough in breeding. The Fleuroselect jury praised the delicious taste and excellent plant habit with multiple branches bearing a constant supply of new fruits. From balcony over patio to garden bed, Tiny Temptations will seduce in every green spot.

Tiny Temptations will seduce the entire
industry!

Gazania rigens 
Zany Sunny-Side Up
Benary

The new Gazania Zany Sunny-Side Up boasts real star quality thanks to its extraordinary colour combination. Its bi-coloured flowers with golden orange petals blending into light yellow tips are truly unique, making you yearn for those happy, sunny days of early summer. The plants of this new variety are incredibly consistent in growth and produce numerous large, colour-stable flowers that even open earlier and longer on cloudy days.

Sunny-Side Up not only looks wonderful as a single pot plant or combined in containers on the patio but also shines in low bedding and even as landscape element in large plantings. Gold Medals are awarded to outstanding breeding results and this Gazania fits the bill. The jury praised the exceptional colour combination, early flowering and compact plant habit. Sunny-Side Up, a splash of summer every day.

Sunny-Side Up, a ray of happiness for the entire industry.