Starting in 2015, Fleuroselect annually nominates a flower and vegetable of the year in the ‘Plant of the Year’ campaign. The intention of this campaign is to raise awareness of specific crops for home gardening, while showing the wide choice of varieties available to the consumer.
Bespoke marketing materials are created to support breeders, distributors and retailers with their promotional activities. The Visual Guidelines include an overview of inspirational photography as well as logos in various languages. By using these assets, they are not only able to support this promotion initiative, but also enhance their personalised label, seed packet, advertisement and social media post.
Displays in renowned gardens
Extensive displays are planted each year in renowned public gardens where consumers can enjoy the diversity of the species.
‘2015 - Year of the Sunflower’
‘2016 - Year of the Cosmos/Tomato’
‘2017 - Year of the Zinnia/Bean’
‘2018 - Year of the Pepper/Marigold’
‘2019 - Year of the Tropaeolum/Carrot’
‘2020 - Year of the Rudbeckia/Cucumber’
‘2021 - Year of the Calendula & Courgette’
‘2022 - Year of the Poppy & Basil’
‘2023 - Year of the Salvia & Sage’
Future plans for Plant of the Year initiative
We are delighted to share with you a sneak peek of the initiatives planned for the upcoming years:
'2024 | Sunflowers & Salad'
'2025 | Begonia & Pea'
'2026 | Ornamental Grasses & Radish'
'2027 | Zinnia & Parsley'
'2028 | Tagetes & Tomato'