Starting in 2015, Fleuroselect annually nominates a flower and vegetable of the year in the ‘Plant of the Year’ campaign. The intention of this campaign is to raise awareness of specific crops for home gardening, while showing the wide choice of varieties available to the consumer. 

Marketing Materials 

Bespoke marketing materials are created to support breeders, distributors and retailers with their promotional activities. The Visual Guidelines include an overview of inspirational photography as well as logos in various languages. By using these assets, they are not only able to support this promotion initiative, but also enhance their personalised label, seed packet, advertisement and social media post.

Displays in renowned gardens

Our esteemed partners—RHS Hyde Hall, Wisley, Bridgewater & Harlow Carr in the U.K., Blumeninsel Mainau and Egapark in Germany, De Garden in the Netherlands, Jardin des Plantes in France, and TEAGASC in Dublin, Ireland—are eager to welcome you to welcome you for the 'Plant of the Year' initiative. You can find the addresses below;

• De Garden
  Randweg, 1601 SR Enkhuizen
  The Netherlands
• RHS Garden Bridgewater
  Occupation Road
  Worsley
  Manchester
  M28 2LJ
  United Kingdom
• RHS Garden Wisley
  Wisley Ln, Wisley,
  Woking GU23 6QB
  United Kingdom
  
• RHS Garden Harlow Carr
  Harrogate
  North Yorkshire HG3 1QB
  United Kingdom
• RHS Hyde Hall
  RHS Garden Hyde Hall
  Chelmsford
  Essex CM3 8ET
  United Kingdom
• Egapark Erfurt
  Gothaer Straße 38
  99094 Erfurt
  Germany
• Mainau GmbH
  Park Garten Forst
  78465 Insel Mainau
  Germany
• Teagasc
  Scribbletown
  Dublin 15
  Ireland
• Jardin des Plantes
  75005 Paris
  France

 

Campaigns

‘2015 - Year of the Sunflower’
‘2016 - Year of the Cosmos/Tomato’
‘2017 - Year of the Zinnia/Bean’
‘2018 - Year of the Pepper/Marigold’
‘2019 - Year of the Tropaeolum/Carrot’
‘2020 - Year of the Rudbeckia/Cucumber’
‘2021 - Year of the Calendula & Courgette’
‘2022 - Year of the Poppy & Basil’
‘2023 - Year of the Salvia & Sage’
‘2024 - Year of the Sunflower & Lettuce’

Future plans for Plant of the Year initiative

We are delighted to share with you a sneak peek of the initiatives planned for the upcoming years:

'2025 | Begonia & Pea'
'2026 | Ornamental Grasses & Radish'
'2027 | Zinnia & Parsley'
'2028 | Tagetes & Tomato'