Fleuroselect, together with participating members, conducts trials of new ornamental varieties at private trial grounds across Europe. Entries are evaluated by expert and independent judges on criteria including innovation, practical use, quality and exclusivity.

The Fleuroselect Trials are conducted at following locations, represented by an Expert Jury for the Gold Medal Award:

• Ernst Benary Samenzucht, Germany
  Jury member: Amelie Merschmann & Sarah Kruck
• Farao, Italy
  Jury member: Renato Faraone Mennella
• Floranova, United Kingdom
  Jury member: Peter Bradford
• Graines Voltz, France
  Jury member: Laurence Nidegger
• Mr. Fothergill's Seeds, United Kingdom
  Jury member: David Fryer
• PanAmerican Seed, Netherlands
  Jury member: Leon Vrijland
• Pieterpikzonen, Netherlands
  Jury member: Guus Vogels
• Sakata Ornamentals EMEA, Denmark
  Jury member: Morten Vestergaard 
• SWEED Björn Höjrup, Sweden
  Jury member: Björn Höjrup
• Syngenta Flowers, Netherlands
  Jury member: Gerard Werink
• Takii Europe, Netherlands
  Jury member: Hendri Veurink
• Wyss Samen Und Pflanzen, Switzerland
  Jury member: Marcel Burri
• Vitroflora, Poland
  Jury member: Aleksander Michalik