FleuroStar Winner Dahlia Sincerity production tripled to meet high demand

Sincerity hands cropped

At the end of the Dahlia season, FleuroStar winner Sincerity has impressed the international ornamental industry with its excellent garden performance.

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Trial Video | Rudbeckia range exceeds expectations at RHS Hyde Hall

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Within the framework of the '2020, Year of the Rudbeckia' home garden marketing campaign, Fleuroselect together with Peter Seabrook, broadcaster and gardening editor at The Sun newspaper, planted a trial...

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Brandkamp joins Fleuroselect

Brandkamp Management HR

Fleuroselect proudly announces that Brandkamp joins the organisation. Its membership application has been unanimously approved by the Fleuroselect members during the Annual General Meeting, which took place online on 1st...

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Rudbeckia splendour radiates across Europe


Within the framework of the '2020, Year of the Rudbeckia' marketing campaign, Fleuroselect members have joined efforts this summer to offer a full overview of the existing Rudbeckia range.

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Dahlia Sincerity wins FleuroStar 2020

Winner Image

Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2020/21 goes to Dahlia Sincerity from Syngenta Flowers.

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FleuroStar 2020: View Live Stream for Winner Announcement | Thursday 18/06 at 15.30 hrs

Beeld FLoralis FleuroStar Video

In line with the current COVID-19 regulations, this year's FleuroStar winner will be announced during a short live event which will be streamed online.  Maximum two representatives of each...

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Five fantastic plants vying for FleuroStar

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Which new variety will succeed Begonia elatior MacaRouge from Beekenkamp?Fleuroselect proudly presents the five entries in this year's FleuroStar Contest.

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2020 - Year of the Rudbeckia and the Cucumber | Editorial content


Fleuroselect presents this year's initiative '2020, Year of the Rudbeckia and Cucumber'. As part of this campaign, we offer you these inspirational articles on rudbeckias and cucumbers.

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PR: Golden Trio for 2021!

Compilation GM 2021 with logo

Fleuroselect is proud to present the 2021 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges and Entries...

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PR: MacaRouge takes pride of place at Aalsmeer Trade Fair

30 Begonia Dreams Garden MacaRouge3

After winning the coveted FleuroStar Award during the FlowerTrials in June, Begonia MacaRouge is gearing up for the upcoming pot and bedding plant season.

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Press contact

Ann Jennen
Marketing & Communications

M  +32 468 20 73 15 
T   +31(0)71 364 91 01 
E   info@fleuroselect.com

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