Fleuroselect's 51st Annual Convention will take place from 5th to 7th July 2022 in Amsterdam.
Upcoming Events
Past Events
CANCELLED Breeders & Distributors Conference
Fleuroselect is delighted to invite you for the Breeders & Distributors Conference which will take place on 30 November - 1 December at the Van der Valk hotel in Hoorn, the Netherlands. After 18 months of social restrictions weighing heavily on all of us, we are very much looking forward to welcoming you again in person. Our conference presents a myriad of topics of interest to our industry. Please find the programme in the dedicated section. Registrations are taken via the registration page.
Fleuroselect Trials
Fleuroselect is gearing up for the next trial season! Our members have entered 24 new breeding achievements for testing on our international trial field network.
Digital Home Garden Conference
Our digital Home Garden Conference will take place on Thursday 2nd September at 14.30 hrs CEST and will take approx. 1.5 hrs. The programme will contain a digital trial visit to Mr. Fothergill's, an online visit to our calendula trial at RHS Hyde Hall and the presentation 'Garden Jungle' by Dave Goulson, professor in biology at the university of Sussex, U.K.
Fleuroselect Winners Livestream
Which plant will become the successor of last year’s winner Dahlia Sincerity from Syngenta Flowers? Will it be Begonia I'CONIA Aroma Peach (Dümmen Orange), Pelargonium Estelle Appleblossom (Florensis), Petunia Fun House Potpourri (Syngenta Flowers) or Verbena Mr. LavaLava (Selecta one)? Each of these magnificent plants is vying to become the next winner with the wow factor at point of sale.
The new FleuroStar winner will be announced during the Fleuroselect Winners Livestream that will take place on 29th June at 15.30 hrs CEST. As we have been unable to present the medals to the Gold Medal winners for the second year in a row due to the cancellation of the Conventions, we are combining all our awards into one Fleuroselect Winner Livestream. During the first part of the event, the honours will be handed over to the 2021 and 2022 Gold Medal winners. The programme will then proceed with the presentation of this year's FleuroStar candidates and the announcement of the new FleuroStar winner.
Follow this link to access the livestream: https://bit.ly/FleuroStar-Live
Livestream Pack Trial & Winners Display
Curious to see how the entries in our Annual Pack Trial are doing? Eager to see the latest Gold Medal winners for the first time? Join us during a short livestream on Monday 17th May at 15.00 hrs (CEST). We will be streaming from the Syngenta Flowers facilities in Andijk, where Judge Gerard Werink and Sally van der Horst will walk us through the Fleuroselect Annual Pack Trial to show the performance of the latest entries. Also the Gold Medal Winners 2021 and 2022 as well as FleuroStar Winner Dahlia Sincerity will be on display.
General Meeting | Members only
On behalf of our President Karol Pawlak and Board of Directors, it is our pleasure to invite the members to attend an extraordinary General Meeting which we are hosting online via Zoom on 14th April 2021 starting at 14.00 hours.
AIPH International Plant Health Conference
The International Association of Horticultural Producers (AIPH) in association with FloraCulture International, will host the AIPH International Plant Health Conference with Fleuroselect is an event partner.
This conference will be of interest to growers, breeders, traders, retailers, associations, exhibitions, regulators and anyone that cares about reducing plant health threats while maintaining a thriving horticultural trade.
Rudbeckia Trials across Europe
Within the framework of the '2020, Year of the Rudbeckia’ campaign, we planned 6 trials with our star plant of the year. 83 entries are submitted and showcased at Ega Park in Erfurt, Germany, RHS Harlow Carr and RHS Hyde Hall in the U.K., Blumeninsel Mainau in Germany, Jardin des Plantes in Paris, France and Teagasc in Dublin, Ireland.
AIPH Virtual International Conference
For the first time in the history of AIPH, they will be hosting a 3D virtual event over two days, using the most advanced 3D software and real-time technology. Both events will host participants from around the world, including:
– Key international speakers
– AIPH member associations and affiliated members
– Growers, traders and experts from around the world
– Supporters, sponsors and expo organisers
Digital Trials Walk; 11.15 hours
For all those not able to visit in person, we are setting up an online visit to the entire Fleuroselect Gold Medal & Novelties Trial at PanAmerican Seed on 13th July 2020. Please register here for the Digital Trials Walk at 11.15 hrs.
Digital Trials Walk; 10.00 hours
For all those not able to visit in person, we are setting up an online visit to the entire Fleuroselect Gold Medal & Novelties Trial at PanAmerican Seed on 13th July 2020. Please register here for the Digital Trials Walk at 10.00 hrs.
Online Annual General Meeting (Members only)
On behalf of our President Karol Pawlak and our Board of Directors, it is our pleasure to invite you to attend our Annual General Meeting which we are hosting online on 1st July 2020 starting at 14.30 hours. via Zoom.
FleuroStar 2020 Winner Announcement | Live Stream
Which plant will become the successor of last year’s winner Begonia MacaRouge from Beekenkamp? Join our live stream on 18th of June at 15.30 hrs to find out more about the five candidates and to discover who will win FleuroStar 2020!
In line with the current COVID-19 regulations, we have invited two representatives of each participating company for a small ceremony in a cosy location that is large enough to respect social distancing. The event will take approx. 30 minutes and will be streamed live.
IPM Essen 2020
Fleuroselect will be present at the 2020 IPM in Essen. We are introducing the latest Gold Medal winners and show you the stunning 2019/2020 Fleurostar winner.
Breeders and Young Plant Producers Conference
Fleuroselect is delighted to invite you to attend the 12th Breeders and Young Plant Producers Conference that will take place on 3rd and 4th December 2019 at the Inntel Hotel in Rotterdam, The Netherlands. This year's event is being organised in cooperation with Signify.
Home Garden Conference
Grüezi! The 2019 Home Garden Conference will take us to Zuchwil, Switzerland on 4-5 September. In addition to visiting our member Wyss Samen und Pflanzen with its extensive garden centre, magnificent trial ground and display garden with approx. 2000 plant species on 25,000m², the programme also foresees a visit to heritage garden Pro Specie Rara in Basel. The speakers' programme includes a company presentation from Wyss, an in-depth look at the green market in Switzerland, a presentation from retailer COOP focusing on the willingness of the customer to buy Bio products, and an insider's insight into cannabis production and the role of horticulture.
Visit to the island of Mainau (Tropaeolum Trial)
Prior to the Home Garden Conference and within the framework of our '2019, Year of the Tropaeolum' campaign, we are organising a visit on Tuesday 3 September to the stunning island of Mainau in Germany, whose gardeners have agreed to plant out our full Nasturtium trial consisting of 85 varieties.
50th Annual Convention
Fleuroselect's 50th Annual Convention will take place from 2nd to 4th July 2019 in beautiful Kassel.
FlowerTrials 2019
Fleuroselect is pleased to invite you to view the latest Gold Medal and FleuroStar Winners at our FlowerTrials® location. The Breeders Avenue groups Hem Genetics, Takii Seed, Floranova, Evanthia, ABZ Seeds and Fleuroselect in the Aalsmeer region. Only one stop to discover the innovations of six companies!
FleuroStar Award Evening
Which 2019 introduction will become the new Winner with the Wow-Factor?
Join us for the FleuroStar Winner announcement at a dedicated Evening Event during the FlowerTrials on Thursday 13th June from 17.00 hrs to 21.30 hrs at Syngenta Flowers in De Lier.
IPM Essen 2019 - Booth 2B13
Fleuroselect will be present at the 2019 IPM in Essen. Find us in Hall 2 Booth B13. We are introducing the latest Gold Medal winners and show you the stunning 2018/2019 Fleurostar winner Purple Sun.
Breeders & Young Plant Producers Conference
The 11th Breeders & Young Plant Producers Conference will take place on 4th and 5th December in Wageningen, The Netherlands.
Home Garden Conference
Fleuroselect is delighted to invite you to its 9th Home Garden Conference that will take place on 27th & 28th September 2018 in the Enkhuizen area, Netherlands.
Marigold Trial - Visit EGA Park Erfurt
The Fleuroselect business unit Home Gardening has designated 2018 as the “Year of the Marigold”. In order to promote this crop throughout the year we have set up trials of a full range of over 140 commercial varieties at no less than 4 locations. On 7th of August, we are visiting this trial at the EGA Park in Erfurt, Germany.
Marigold Trial - Visit RHS Wisley
The Fleuroselect business unit Home Gardening has designated 2018 as the “Year of the Marigold”. In order to promote this crop throughout the year we have set up trials of a full range of over 140 commercial varieties at no less than 4 locations. On 25th of July, we are visiting this trial at Wisley.
FleuroStar Award Evening
Which introduction will become the new Winner with the Wow-Factor? Join us for the 2018 FleuroStar Winner announcement at a dedicated Evening Event on Thursday 14th June from 17.00 hrs to 22.00 hrs at Florensis in Hendrik-Ido-Ambacht (NL).
49th Annual Convention
Fleuroselect is delighted to invite its Members to the 49th Annual Convention that will take place from 29th May to 1st June 2018 in beautiful Barcelona.
Breeders and Young Plant Producers Conference
This year will be the 10th Breeders and Young Plant Producers Conference. It will take place on 28th and 29th November in Amsterdam, The Netherlands.
Home Garden Conference
Fleuroselect is delighted to invite you to its 8th Home Garden Conference that will take place on 21 & 22 September 2017 in Paris, France.
48th Annual Member Convention
Fleuroselect is delighted to invite you to the 48th Annual Convention that will take place from 4-6 July 2017 in Budapest, Hungary. Occupying both banks of the Danube river, Budapest is cited to be one of the most beautiful cities in Europe. Nicknamed 'Pearl of Danube', Budapest is one of the leading economies of Central and Eastern Europe. Host of this year's Convention is the Department of Agriculture's National Agricultural Research and Innovation Centre (NARIC), whose departments also cover their ornamental breeding activities.
FlowerTrials
Fleuroselect is pleased to invite you to view the latest Gold Medal and FleuroStar Winners at our new FlowerTrials® location. The Breeders Avenue groups Hem Genetics, Takii Seed, Floranova, Thompson & Morgan, Evanthia, Fleuroselect and ABZ Seeds in the Aalsmeer region. Only one stop to discover the innovations of seven companies!
FleuroStar Evening Event
Which introduction will become the new Winner with the Wow-Factor? Join us for the 2017 FleuroStar Winner announcement at a dedicated Evening Event on Thursday 15th June from 17.00 hrs to 21.30 hrs at the Beekenkamp FlowerTrials location in Maasdijk (NL).
Royal Floraholland Seasonal Trade Fair
Discover the latest Gold Medal and FleuroStar winners during the Royal FloraHolland Seasonal Trade Fair that will take place from 8-9 March in Naaldwijk. Come and see us at booth 21.8.
Breeders & Young Plant Producers Conference
Fleuroselect is pleased to invite you to attend the 9th Breeders and Young Plant Producers Conference that will take place on 29th & 30th November 2016 at the A4 Hotel Schiphol near Amsterdam, The Netherlands. This year's event will cover two main highly topical themes: current challenges in growing and retail marketing.
FloraHolland Seasonal Trade Fair
Begonia lovers will be delighted to visit the Fleuroselect booth 15.1 at the FloraHolland Seasonal Trade Fair which takes place from 2-4 November in Aalsmeer (NL). While putting two of our latest winners in the spotlight, we are looking forward to informing you about our upcoming activities and finding out more about yours!
Home Garden Conference: Seed Technology meets Consumer Marketing
Fleuroselect is delighted to invite you to its 7th Home Garden Conference that will take place on 20 & 21 September 2016 in the Stuttgart area of Germany.