We are delighted to invite you to our Breeders & Distributors Conference, which will take place on 3 and 4 October 2023 in the Venlo/Eindhoven/Straelen area. This year's event combines a myriad of relevant topics with some high-level visits in both The Netherlands and Germany. Please find below further information on the programme and registration/hotel booking. We hope you will join us for this one of a kind conference!
Day 1 of the conference will be dedicated to Energy & Research. The programme will be kicked off in the hotel in Venlo with an information session ‘Energy Transition | Future Challenges and Solutions’, in which experts will update us on the current situation and challenges in the Dutch and German markets, followed by an open discussion on how to maintain our industry relevant to society in times of energy scarceness. At the end of the morning, we will go by coach to Eindhoven to visit Signify’s GrowWise Research Center where Plant Specialist Stefan van de Voort will update us on the most recent in's and out's of vertical farming. A presentation on robotica will complete the session. At the end of the afternoon, we return to Venlo to enjoy networking drinks and dinner in the hotel.
Day 2 of the programme focuses on production and trade. With apologies to any late sleepers, we will depart for Straelen (GE) by coach at 6.30 a.m. to visit Landgard, Germany's producers' cooperative and auction for flowers, plants, fruits and vegetables. After a short company introduction by Director Florian Hinrichs, we will visit the auction building and the adjacent Cash & Carry market. Impressions of the tour can be exchanged during a networking breakfast and the visit will be concluded by a presentation on the German market by Dr. Henning Krause, Director Grower Management.
We will hop on the coach for about 15 minutes and will then visit Europlant Canders, one of the largest producers of Calluna and home to the brand Beauty Ladies. Each year, 800 new crosses in Heather give rise to over 50.000 new seedlings. The best 1.000 plants are chosen and are further tested on the Canders test field. We will receive a company presentation of Europlant Canders, including the breeding history of their calluna varieties, followed by a visit to the greenhouses and trial field.We will hop on the coach for about 15 minutes and will then visit Europlant Canders, one of the largest producers of Calluna and home to the brand Beauty Ladies. Each year, 800 new crosses in Heather give rise to over 50.000 new seedlings. The best 1.000 plants are chosen and are further tested on the Canders test field. We will receive a company presentation of Europlant Canders, including the breeding history of their calluna varieties, followed by a visit to the greenhouses and trial field.
The afternoon will be spent at the German location of Fleuroselect member GASA. After lunch, we will receive a short company presentation by Jesper Holmgaard and Howard Perkmann whereas Lars Rose-Hansen will share his vision on consumer segmentation at GASA Young Plants. Finally, Jens Hermansen will update us on GASA's pioneering activities in dropshipping and e-commerce, followed by a visit to the distribution center. At 16 hrs, we will return to the hotel by coach, after which we will go our separate ways.
Special offer for young potentials
Young professionals are the future, they have new insights and can make a company future proof. That is why Fleuroselect has set up a new initiative to encourage our members to invite young potentials to our event. The first 35 registrations of a member younger than 35 years old will receive 35% discount on their participation fee. The discount only applies combined with a full registration. After registering, please inform us by mail if you or your colleague qualify for this discount, we will then adapt the invoice accordingly. Who of your junior colleagues would be inspired by this year's programme? We are looking forward to welcoming them.
The Van der Valk Hotel in the Dutch town of Venlo is ideally located to visit both Eindhoven and Straelen/Kevelaer, and easy to reach via the A67/E34 motorway. The nearest airports are Eindhoven (NL) and Düsseldorf (GE). In addition to well-appointed bedrooms, high-standard meeting facilities and an excellent restaurant, the hotel also disposes of a gym, sauna and indoor pool which guests can use free of charge. For this conference, we have made a block booking with a beneficial rate. Please see below how to reserve your room.
TUESDAY 3RD OCTOBER | VENLO-EINDHOVEN
Morning Session ‘Horticulture & Energy Transition’ | Hotel
|Information session: ‘Energy Transition | Future Challenges & Solutions’
Expert View The Netherlands | Erik Bax, Agro Advies Bureau
Expert View Germany | Michael Pippert, Dienstleistungszentrum Ländlicher Raum Rheinpfalz
|Round Table Discussion
‘Energy Transition | How will horticulture remain relevant to society?’
|End of morning session
|Bus to Eindhoven
Afternoon session ‘Research & Vertical Farming’ | GrowWise Research Center, Signify, Eindhoven
|Welcome & Lunch
|Presentation ‘The advantages of vertical farming vs greenhouses’
Speaker: Stefan van de Voort, Plant Specialist Indoor Farming, Signify
|Guided Tour GrowWise Research Center
Speakers: Sjaak Bakker & Henk Jan van Ooijen, ISO - Horti Innovators
|Bus to Venlo
|Arrival at hotel + check-in
WEDNESDAY 4TH OCTOBER | STRAELEN-KEVELAER
|Check-out & smoothies
|Bus Venlo – Straelen
Morning Visit 1 ‘Distribution: Landgard’
Speaker: Florian Hinrichs, Director Blumen & Pflanzen Landgard
|Visit to the Auction and Cash & Carry market
|Presentation ‘The German Market’
Speaker: Dr. Henning Krause, Director Grower Management Landgard
|Bus to next visit, also in Straelen
Morning Visit 2 ‘Production: Europlant Canders’
|Welcome & company presentation
Speaker: Tom Canders, Europlant Canders
|Visit to trial field and/or production facilities
|Bus to Kevelaer
Afternoon Visit ‘Member Profile: Gasa Germany’
|Welcome & sandwich lunch
|Company presentation ‘Gasa Group & Gasa Germany’
Speaker: Jesper Holmgaard, Commercial Manager & Howard Perkmann
|Presentation: Operationalising consumer segmentation in GASA Young Plants
Speaker: Lars Rose-Hansen, Commercial Manager Young Plants
|Presentation ‘Gasa Germany, pioneer in dropshipping & E-commerce’
Speaker: Jens Hermansen, Marketing Director Gasa Group
|Bus to hotel in Venlo
Rates and Registration
Members: EUR 325
Non-Members: EUR 425
First 35 registrations of a member younger than 35 years old: EUR 211 (35% discount)
Registrations for the Conference are taken via the online registration page on our website.
You can book a hotel room via telephone +31(0)77-3544141 or via e-mail firstname.lastname@example.org with while mentioning following booking code VEN-GF22791.
Please indicate your preferred room type and the number of nights you would like to stay.
The hotel will send you the confirmation and payment details.
For bookings on 2 October
- Deluxe room per room per night € 133.50 Breakfast included.
For bookings on 3rd October
- Business room per room per night € 118.50. Breakfast included.
- Deluxe room per room per night € 123.50. Breakfast included.
- Superior room per room per night € 133.50. Breakfast included.
- Superior Plus + lounge corner per room per night € 138.50. Breakfast included.
If you have any specific individual questions regarding your hotel booking, please contact Hotel van der Valk Venlo: +31 (0)77 354 41 41