30 November to 1 December 2021

CANCELLED Breeders & Distributors Conference


30 November to 1 December 2021


Hoorn, Netherlands

Participation fee:

EUR 325.00 (Member);
EUR 425.00 (Non-Member)


Fleuroselect is delighted to invite you for the Breeders & Distributors Conference which will take place on 30 November - 1 December at the Van der Valk hotel in Hoorn, the Netherlands. After 18 months of social restrictions weighing heavily on all of us, we are very much looking forward to welcoming you again in person. Our conference presents a myriad of topics of interest to our industry. Please find the programme in the dedicated section. Registrations are taken via the registration page.





Vertify | Zwaagdijk location

The first day of the programme concentrates on Seed Valley. Arend Schot from Syngenta Flowers and Board Member of Seed Valley will present the organisation's mission and activities. Following up on Dick Sleutel's presentation at our conference ten years ago, Lisanne Sijm will update us on Incotec's recent activities. In between we will hear the latest developments in the use of Peat from Ted Vollebregt from Klassmann-Deilmann. In the afternoon, we will visit Vertify, formerly known as Proeftuin Zwaagdijk. Located in the very heart of Seed Valley, Vertify conducts applied research in outdoor vegetables, greenhouse horticulture, arable farming, flower bulbs, and fruit. Our group will be introduced to Vertify's activities and receive an on-site guided tour. 

Futurologist Max Thinius

The second day of the Conference will be kicked off as usual by a company presentation, this time by applicant-member Royal van Zanten. The remaining part of the day aims at inspiring by looking both sideways and forwards. Chris van der Winden from the International Licensing Platform Vegetables will tell us more on Vegetable Patents and what the ornamental industry can learn from this. To conclude the programme, we have re-invited keynote speaker and futurologist Max Thinius from our previous conference in Rotterdam. As Max's presentation in 2019 was met with so much enthusiasm and the world has changed at the highest pace over the past 18 months, we are very much looking forward to listening once more to Max's vision on recent developments in society and consumer behaviour and how we as an industry can respond to the current and upcoming trends post the Covid-19 crisis.



Situated at half an hour north of Amsterdam, Van der Valk Hoorn is a leading hotel in the historic town of Hoorn, North-Holland. The hotel offers excellent meeting facilities, beautifully designed rooms with all amenities and extensive culinary possibilities. Use of the fitness room and heated indoor pool is free of charge. Located near the A7 motorway, Van der Valk Hoorn is easily reachable by car and offers a large car park. The hotel offers a shuttle service to the Hoorn train station.

For this conference, we have made a block booking with the beneficial rate of EUR 109 per room per night inclusive live cooking breakfast buffet.  Please fill out the room reservation form and e-mail it to sales@hoorn.valk.com. Please note reference number GFC10862 in the subject line.


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