4 to 5 December 2018

Breeders & Young Plant Producers Conference


4 to 5 December 2018


Wageningen, Netherlands


The 11th Breeders & Young Plant Producers Conference will take place on 4th and 5th December in Wageningen, The Netherlands.


Dear colleague, Logo without date 266px

Fleuroselect is pleased to invite you to attend the 11th Breeders and Young Plant Producers Conference that will take place on 4th & 5th December 2018 at the Van der Valk Hotel Veenendaal, The Netherlands. This year's event has been organised in the Wageningen area at the invitation of KeyGene, the AgBiotech company and the main theme will be "Science in Horticulture". 

Keygene compo

Dr. Deborah Nas, Professor Strategic Design for technology-based Innovation at Delft University of Technology will kick off the programme with a presentation on disruptive technologies in horticulture. Erik Pekkeriet, Business Development Manager Agro Food Robotics Wageningen University will then inform us on the latest evolution in Agricultural Robots and Smart Farming. After lunch we take the bus to KeyGene where Anker Sørensen, Vice-president New Business, will introduce the afternoon programme "Innovation in Breeding" and explain KeyGene's crop innovation platforms. This will be followed by a number of speakers invited by KeyGene including Ruud Brinkkemper of Ball Horticultural company as a Breeder from our industry and Royal Lemkes as a partner in the Value Chain. A tour of the impressive KeyGene facilities will also be included.

Robotics compo

The next day after breakfast, we immediately head for the Wageningen University and a demonstration of the Robotic LAB-Trail in small groups. We return to the hotel to continue the programme with a company presentation, a well-established element of all our conferences and finally a Group Discussion introduced by the WUR (Wageningen University and Research) on Sustainable Production. The conference will end with lunch in the hotel.


Compo hotel

The Van der Valk hotel Veenendaal is located a 20-minute drive from KeyGene and the Wageningen University. The Veenendaal location offers the comfortable rooms, good catering and state-of-the-art meeting rooms typical for Van Der Valk. The entire hotel is equipped with free wifi. A car parking lot is available. Combining modern technology with excellent hospitality, this hotel has everything it takes to host a succesful conference.

Download the room reservation form and return to the hotel. 


Thank you for considering to take part in our Breeders & Young Plant Producers Conference. Please find below the conference fee/room rates and the registration links.

Participation fee Conference
- EUR 295 : Fleuroselect members
- EUR 395 : Fleuroselect non-members

Conference hotel room rate
- EUR 89/night per room
The price includes breakfast buffet.

Conference: Scroll down this page to register.
Hotel: Download the Hotel Reservation form and return it to the hotel.


Tuesday 4th December 2018Logo without date 266px2
10:00     Arrivals & coffee
10:30     Welcome and opening
10:35     “Disruptive Technologies in Horticulture”
              Keynote speaker: Deborah Nas
11:30     Short Coffee Break
11:45     “Robotics and Digital Transformation in Horticulture”
             Speaker: Erik Pekkeriet, Senior Business Development Manager Agro Food Robotics -
              Wageningen University & Research
12:30     Lunch
13:30     Bus to KeyGene
13:45     Welcome address
              Speaker: Arjen van Tunen – KeyGene
14:00     “Innovation for Breeding”
              Speaker: Anker Sørensen – KeyGene
14:30     Tour of KeyGene
15:30     Coffee Break
15:45     Presentation Ornamental Breeder
              Speaker: Ruud Brinkkemper – Ball Horticultural Company
16:20     “Learnings from potato”
              Speaker: Guus Heselmans - Meijer Potato BV
16:55     “Demand-driven Product Development”
              Speaker: Michiel van Veen – Royal Lemkes
17:30     Drinks and Discussion
18:30     Bus returns to hotel
19:00     Dinner & networking in hotel

Wednesday 5th December 2018
08:20     Bus leaves for Wageningen
08:40     Arrivals and Coffee
09:00     Robotics
              Robotic Lab Trail and Demonstrations
10:15     Bus returns to Hotel
10:30     Coffee break
11:00     Fleuroselect Market Survey
             Speaker: Wim Hink, Project Manager
11:10     Company Presentation - Miyoshi & Co. Ltd. – Japan
             Speaker: Dai Harada
11:40     “Sustainable Production - a call to all breeders”
              Presentation and moderated discussion
              Speaker: Anja Dieleman, Senior Scientist Plant Physiology –
              Wageningen University & Research
12:40     Close, lunch and departure