27 to 28 September 2018

Home Garden Conference


27 to 28 September 2018


Enkhuizen/Volendam, Netherlands


Fleuroselect is delighted to invite you to its 9th Home Garden Conference that will take place on 27th & 28th September 2018 in the Enkhuizen area, Netherlands.


Dear colleague, 

Fleuroselect is delighted to invite you to its 9th Home Garden Conference that will take place on Thursday 27th & Friday 28th September 2018 in the Netherlands. The conference has been planned to coincide with the Seed meets Technology trade show in the Enkhuizen area. This runs from Tuesday 25th and we hope that you will move on after your visit to our Conference. With so many companies to visit in the Seed Valley, we have planned a whistle stop tour of the Enkhuizen area to visit Prudac together with Sluis Garden Seeds, PanAmerican Seed where a Fleuroselect outdoor trial is planned, and ABZ Seeds who is celebrating a successful 25 years in the business.

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We will also call in at the new Sow to Grow education experience opened earlier this month which brings together the history of the seed production with the modern industry of today. The conference will also give us the opportunity for another celebration as 2018 is Hem Zaden’s centenary and a presentation will tell us all about the company’s history.

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Each year we aim for a general conference theme and this year it is “Today’s Youth, Tomorrow’s Future” referring both to the consumers of our products and employees in our industry. For all of us who are young at heart IVN (organisation connecting people and nature), is putting on an outdoor activity “in the eyes of a child’’ in the beautiful IJgenweis Streekbos. This is a nature conservation area close to Enkhuizen and also the location for our main networking dinner.
We have a number of top speakers lined up for you. Erwin Cardol will explain how Seed Valley is reaching out to students and young professionals,  Scott Mozingo is joining us from Burpee in the U.S. to tell us about product, social media and millennials and Chris Collins from the U.K. will talk about gardening with children from his role as ambassador for the HTA Children’s Garden week and his experience as a Children’s T.V. broadcaster.   


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The trade show in Enkhuizen has meant that hotel space in the town was limited, so we have booked accommodation this year in Van der Valk hotel in Volendam. The standard and service offered by the van der Valk chain always more than meets our requirements. The hotel is approx. 40 minutes from Enkhuizen and 40 minutes from Schiphol Airport. The hotel has opened a booking site for our group and you can book directly with them online.

Preliminary Programme

Thursday 27/9
10:00 Coffee for early arrivals
10:30 Opening and update on Plant of the Year
10:55 Short presentation on Summer Garden 2.0
11:10 Presentation 1: Seed Valley : “Reaching out to students and young professionals” – Erwin Cardol, DemoKwekerij Westland
12:00 Lunch
13:00 Leave for whistle stop tour of Enkhuizen in four stops with visits to ABZ Seeds for their 25th Anniversary celebrations, Sluis Garden Seeds & Prudac with an overview of their activities, PanAmerican Seed outdoor trials including Fleuroselect trials and Sow to Grow – a new Plant Science Experience
17.05 Bus to IJgenweis Streekbos
17:40 Outdoor activities at IJgenweis Streekbos with theme: “Through the eyes of a child” organised by IVN Department West-Friesland
19:00 Drinks reception and dinner at IJgenweis Restaurant in the nature reserve Streekbos

Friday 28/9
09:00 Presentation 3: “100 Years Hem Zaden” – Maarten Singer, Hem Zaden
09:30 Presentation 4: “Gardening for Kids” – Chris Collins, U.K. Gardening Celebrity and the face behind the U.K. Children's Garden Week
10:30 Coffee Break
11:00 Presentation 5: “Attracting Young Gardeners focussing on the use of social media. Re-designing packaging and new products to inspire the millennial category and more to garden and enjoy plants” – Scott Mozingo, Burpee U.S.A.
12:00 Round-up, close and lunch

Seed Meets Technology

Seed meets technology

Don’t miss out on the opportunity to combine your visit to the Home Garden Conference with a visit to Seed Meets Technology Fair. 

Seed meets Technology is an annual event which takes place in week 39. This year's dates are: Tuesday 26th to Thursday 28th September.

The event completely focuses on the seed industry and exists of an exhibition and several trial fields. In addition to the fair, several symposia and lectures are organized. Entrance to the Seed meets Technology Fair is free of charge.

For more details see their website: https://seedmeetstechnology.com/en/