4 to 5 September 2019

Home Garden Conference


4 to 5 September 2019


Zuchwil, Switzerland


Grüezi! The 2019 Home Garden Conference will take us to Zuchwil, Switzerland on 4-5 September. In addition to visiting our member Wyss Samen und Pflanzen with its extensive garden centre, magnificent trial ground and display garden with approx. 2000 plant species on 25,000m², the programme also foresees a visit to heritage garden Pro Specie Rara in Basel. The speakers' programme includes a company presentation from Wyss, an in-depth look at the green market in Switzerland, a presentation from retailer COOP focusing on the willingness of the customer to buy Bio products, and an insider's insight into cannabis production and the role of horticulture.



It is our pleasure to invite you to the 2019 Home Garden Conference in Switzerland on 4th and 5th September. This year is the 10th edition of this annual conference for all those in the business of supplying the Hobby Garden Market. We also encourage those companies in professional plant production to join and get closer to the gardening consumer.

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Fleuroselect member Wyss Samen und Pflanzen is the main host for this year's event and we will hear how they have been unique for Switzerland since 1858! The programme includes a visit to their extensive garden centre, the magnificent trial grounds & display garden with more than 2000 species and their state of the art seed packaging facility. In addition to its hobby gardening businesses, Wyss is also a major Swiss player in supplying the grower market making this year’s event especially interesting to all layers of the business. Wyss runs a Fleuroselect trial ground and all members are keenly recommended to join the programme and visit the trial.

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The programme is co-hosted by Media Concept Schweiz, since 2017 an associate member of Fleuroselect and an expert in the green marketing. They will be enlightening us with a presentation on the consumer and trends in the Swiss market. Following on from this, major Garden centre chain Migros will present an overview of their business model including the opportunities and success of bio branding and sustainability. We have also invited a Swiss entrepreneur who will introduce the opportunities for Cannabis production within the legal limits for recreational, medicinal and horticultural use. The programme moreover foresees a visit to heirloom garden Pro Specie Rara in Basel with a presentation on preserving genetic diversity. We will hear how the Pro Specie Rara brand is used to successfully promote Swiss products.

The organising team at Wyss, Media Concept Schweiz and the Fleuroselect Home Garden business unit look forward to welcoming you to this event.


We have been able to book a very fair rate for our event at the Movenpick Hotel Egerkingen.


Nestling in beautiful surroundings with magnificent views, the hotel is ideally suited at the crossroads of two major Swiss motorways and is easily reachable by train from both Basel and Zurich. Many of the low cost airlines fly into these Swiss airports.

Room rates for a single room is: CHF 169 per night including breakfast


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