Fleuroselect 52nd Annual Convention admires floral splendour in East England


Over 100 participants from 11 different countries travelled to Stoke by Nyland near Colchester, United Kingdom, to attend the 52nd Fleuroselect Convention from 3rd to 6th July. The Convention is the key annual event for members to spend time networking with industry friends and colleagues as well as visiting member facilities, plant trials and local horticultural highlights. This year's event was organised together with the Fleuroselect office by Fleuroselect Board member Simon Crawford from Burpee U.K.

 Download visuals: Gold Medal Winner Benary, Gold Medal Winner Prudac, Gold Medal Winner Burpee, Group Photo, Trial Field Floranova, Elisabeth SahinElisabeth Sahin receiving awardTrial Field Mr. Fothergill's.

Trial Fields at Mr. Fothergill's Seeds and Floranova

Fleuroselect members Mr. Fothergill’s Seeds and Floranova co-hosted this year's company visits. At Floranova, part of the Syngenta group, the delegates viewed the highlights of the breeding programme including the new introductions for 2024 and many Fleuroselect winners. At packet seed producer Mr. Fothergill's Seed the group viewed trials of varieties in their large assortment and visited the latest facilities in seed packaging. Each of the visits also included a Fleuroselect annual trial where the judges could view the entries submitted this year for Fleuroselect Gold Medals and/or Novelty Protection.

A visit to RHS Hyde Hall

The RHS Garden Hyde Hall was one of the highlights of the programme where the delegates were able to enjoy a tour of the beautiful landscape including the dry garden. The group was particularly interested in the Floral Fantasia garden set up by the late Peter Seabrook and now sponsored by the horticultural industry. This garden shows the wide variety of bedding plants available from many key breeders including numerous Fleuroselect Gold Medal and FleuroStar winners. It also showcases the ‘2023 year of the Salvia' with over 100 varieties on trial from both seeds and cuttings for RHS Awards of Garden Merit.


Presentation Fergus Garrett

The Convention’s Keynote was given by Fergus Garrett, influential horticultural educator, and famous head gardener at Great Dixter. By using examples from this delightful English garden, he was able to show how wildlife and colourful plantings can be a successful combination in maintaining and stimulating biodiversity. Great Dixter recently undertook an extensive biodiversity audit of the buildings and grounds proving their great potential as a model for the integration of biodiversity conservation within the heart of horticulture and gardening.










New members

At the Annual General Meeting held at RHS Hyde Hall two companies were accepted into the Fleuroselect membership. Philipp Klein GmbH is a family company and has been producing seed packets for retailers and consumers in Germany since 1863. The company's key brands are Frankonia and Samen Pfann. Seedlynx is a breeder and distributor of sweet peas. The company sells bulk and packet seed of more than 200 varieties to growers, distributors and retailers in the U.K. and Europe.


Gold medal winners 2024

Medals and certificates were awarded to the three 2024 Gold Medal winning varieties. Klaudia Benary-Redlefsen and Matthias Redlefsen of Benary collected the medal for Gazania rigens Zany Sunny-Side Up; Ard Ammerlaan of Prudac collected the medal for Lycopersicon esculentum Tiny Temptations F1 Orange and Henk van der Velde, breeder from Burpee Europe was on stage to collect the medal for Helianthus annuus Desire Red.

Elisabeth Sahin - Fleuroselect Laureat

Elisabeth Sahin was honoured for her significant contribution to the floricultural industry. A former owner of the Sahin company together with her late husband Kees, she introduced and commercialised many outstanding varieties from their extensive breeding programme. These included both Fleuroselect Gold Medals winners and Novelties and many are still available from Takii Seed both in their Home Garden assortment and in their professional range. Elisabeth is the first women to receive this prestigeous award.

Thank you Karol Pawlak

2023 will be the last year as President for Karol Pawlak of Vitroflora. He was thanked by the members with the gift of a specially engraved spade after which he thanked the members of the Board, the secretariat and all members of Fleuroselect for their support during his five years of presidency.

53rd Annual Convention 2024; Salzburg

Next year’s Annual Convention will take place in Salzburg, Austria and will be hosted by Renner Young Plants, partner of Florensis and Gastager GmbH, partner of Selecta one.