Three Gold Medals for 2020


Fleuroselect is proud to present the 2020 Gold Medal winners! Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges and Entries & Evaluation Committee to award the coveted Gold Medal.

These winners are available in 2019 to the growers and will be for sale at retail level in 2020. Watch out for these winners as they might revolutionise their market!


Leucanthemum x superbum Madonna

Breeder: PanAmerican Seed
Leucanthemum x superbum MadonnaHere is the next icon in Shasta Daisy! This new variety from seed has been developed to be competitive with the latest cutting-raised varieties. Madonna shines with nearly perfect uniformity in height and habit, resulting in better branched and bulked plants. This Shasta Daisy not only looks wonderful in pots and containers but also gives a beautiful result in beds or landscaping. Madonna is easy to care for, builds new flowers over the fading ones and flowers from summer to early autumn.

A Gold Medal is awarded to a breakthrough in breeding. Madonna is a highly improved Shasta Daisy from seed that offers a genuine alternative to the vegetative varieties. Thanks to the improved uniformity in height and habit, the jury members were unanimous in handing out the Medal.

- Images in high resolution: close-up / overzicht / Gold Medal

Silene pendula Sibella Carmine

Breeder: Van Hemert & Co

Silene pendula Sibella CarmineSibella Carmine is a multifunctional colour blast for pots, containers and bedding. Growers can produce this Silene either as a new early spring flowering biennial or as a classical annual to diversify the standard bedding range. Retail will love this colour boost to kick off spring sales and consumers will be enchanted by the impressive cascade of tiny rose flowers that not only works wonders on the terrace but also is a spectacular ground cover in the garden.

Highly impressed with the intense colour, bright semi-double flowers and early flowering, the judges were united in awarding this Silene with a Gold Medal.

 - Images in high resolution: close-up / overall

Tropaeolum minus Baby Rose

Breeder: Takii
Tropaeolum minus Baby Rose smallHere is Baby Rose, Takii’s latest new-born in non-trailing Tropaeolum. Like other Nasturtiums, Baby Rose is an excellent home garden performer. Thanks to its very compact plant habit, Takii also foresees new commercial possibilities in pack and pot production. With its new deep-rose flower colour and small dark-green foliage, Baby Rose is an exciting addition to the existing seed packet assortment to cover larger outside spaces and landscapes.

The jury appreciated the very compact habit, the innovative colour and also clearly saw the potential of this new variety as a pot item, therefore awarding a Medal for 2020.

- Images in high resolution: close-up / overall

Further information

Ann Jennen
T: 0031 71 364 91 01