28 to 29 November 2017

Breeders and Young Plant Producers Conference


28 to 29 November 2017


Amsterdam, Netherlands


This year will be the 10th Breeders and Young Plant Producers Conference. It will take place on 28th and 29th November in Amsterdam, The Netherlands. 


Dear colleague,

Fleuroselect is pleased to invite you to attend the 10th Breeders and Young Plant Producers Conference that will take place on 28th & 29th November 2017 at the Hotel Schiphol A4 near Amsterdam, The Netherlands. This year's event main theme will be The Future in Ornamental Breeding.

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On day one, Desch Plantpak and Floramedia will open the Conference with an overview of upcoming trends in sustainability in packaging, labels, pots etc. Henk van Wielink will then shortly introduce the new initiative Seed Experience in Enkhuizen. Company presentations are always a well appreciated part of the programme and this year, the Israeli breeder Danziger will present its current structure and activities. The final speaker of the day is Dr Jolanda Maas, behavioural scientist and Assistant Professor at the department of Clinical Psychology - VU University Amsterdam. She is specialized in research about the relationship between green space and health and will advise how our industry can use this to our advantage.

Day two of the programme kicks off with Anke van den Hurk of Plantum giving us an update on the Nagoya Protocol, followed by an interactive panel discussion between captains of industry. We have four speakers representing the breeders, distributors, retail and growers: Thomas Bousart (Dümmen Orange), Jacob Schneider (Schneider Young Plants), Rob Olsthoorn (OK-Plant) and Luc de Bruyne (Belgian retail expert) will exchange their views and expectations for our industry in 2025.

 Compo James Bellini

This year's keynote speaker is Dr James Bellini, a leading futurologist and author with a considerable reputation as a thought-provoking speaker around the world. Originating from the UK, James has spent more than twenty-five years as a respected TV broadcaster, future analyst and writer with a strong focus on social, economic and technological trends over the next ten to twenty years. He describes himself as ‘an historian of the future’, using the perspectives of history to analyse current realities and explore the shape of things to come.

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As last year's company visit was very well received, the programme again foresees a networking excursion. Waterdrinker is one of the largest global exporters of flowers, house and garden plants in the Netherlands. Its Cash & Carry is a showroom for the entire ornamental plant sector. The company's key customer groups are florists, garden centres, wholesalers and chain stores. Currently, the company is building a brand new Green Trade Center, an inspiring meeting place for the entire industry. The visit includes a presentation on Waterdrinker's view on how to improve their relationship with breeders and growers.


Hotel compo


TThe conference will take place in the Schiphol A4 hotel, which is ideally situated near the airport and has a large free car park, a shuttle connection to Schiphol airport and is on the main motorway from Amsterdam to The Hague. It offers excellent value for money and great conferencing facilities.

- EUR 109/night for a single room
- EUR 119/night for a double room
Prices include breakfast buffet and exclude tourist tax.

Room Reservation: Download the Hotel Reservation form and return to Fleuroselect by 30th October 2017.


Tuesday 28th November 2017
10:00     Arrivals & coffee
10:30     Welcome and opening
10:35     Sustainability, the future in packaging, pots, labels etc.
             Speakers: Wouter Zieck, Desch Plantpak and Michel Braan, Floramedia
11:35     Coffee Break
11:50     Seed Experience Enkhuizen
             Speaker: Henk van Wielink     
12:10     Company presentation: Danziger
             Speaker: Micha Danziger

12:40     Lunch

13:45     Bus leaves hotel for Waterdrinker
14:00     Presentations and tours at Waterdrinker – improving collaboration
             with Breeders and Growers
16:00     Bus returns to Hotel
16:15     Importance of Green Space for Health and Wellbeing
             Speaker: Dr. Jolanda Maas, VU University Amsterdam
17:00     Round up and close
17:30     Drinks reception
18:30     Dinner & networking in hotel

Wednesday 29th November 2017
08:45     Update on Nagoya Protocol
              Speaker: Anke van den Hurk - Plantum
09.30      Presentation Pitches – the sector in 2025
              Speakers: Thomas Bousart – Dümmen Orange; Jacob Schneider - Schneider Young Plants; Rob Olsthoorn - OK-Plant; Luc de Bruyne - Retail Specialist (former AVEVE)
10:45     Networking Coffee Break
11:15     Keynote speaker: Dr. James Bellini
              Fellow of the World Inspiration Forum
12:30     Close
12:40     Lunch and departure     


Download the preliminary programme