Passing of Herman Hamer

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It is with deep sadness and a feeling of great loss that we inform you that our President Herman Hamer passed away on Sunday 12th November 2017.

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World Floral Summit 2017

This autumn, international representative organisations from the entire floristry chain (including Florint, CIOPORA, AIPH, Royal FloraHolland, Union Fleurs, and Fleuroselect) will hold the first WORLD FLOWER SUMMIT! Leading international speakers...

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Two People's Choice winners from Year of the Zinnia trial at RHS Wisley

Zinnia elegans ‘Giant Deep Red’ (Benary’s Giant Series) and Zinnia elegans ‘Molotov Mixed’ from Burpee Europe were the public’s top favourites from the ‘’year of the zinnia’’ trial of over...

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Home Garden Breeders, Distributors and Suppliers meet in Paris

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Urban gardening was the theme of Fleuroselect’s 8th Home Garden Conference that took place on 21-22nd September in Paris. Approx.

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Fleuroselect is moving!

After being located in Noordwijk for 26 years, we are moving to nearby Voorhout where we will be closer to the motorway and the airport, have ample free parking space and...

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Calibrachoa MiniFamous® Double PinkTastic wins FleuroStar Award


Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2017/18 goes to Calibrachoa MiniFamous® Double PinkTastic from Selecta one.

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Fleuroselect winners at Chelsea Flower Show

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Successful day at the Chelsea Flower Show where Fleuroselect supported the HTA and Peter Seabrook with plants for the stand 40 Sunbury Road, a traditional garden celebrating Peter's 40 years as...

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FleuroStar candidates 2017 in the picture

Compilatie Entries

Which of these plants will succeed Dümmen Orange's highly successful Begonia Miss Malibu? Fleuroselect is proud to put the five entries in this year's FleuroStar Contest in the picture.

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Sally receives her own Pelargonium

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On Tuesday 2nd May, Sally van der Horst, Secretary of Fleuroselect, baptised the brand new 'Pelargonium Toscana Sally' at Beach Club O in Noordwijk, The Netherlands.

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Gold Medals 2017

Begonia semperflorens Senator iQ Rose Bicolour

Breeder: Sakata Seed Corporation


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Jacoba van Beierenweg 97-1A
2215 KW Voorhout
The Netherlands