Breeders & Young Plant Producers conference dives into disruptive technology and robotics

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Cutting-edge technology and robotics for horticulture was the core of our recent Breeders & Young Plant Producers Conference which took place on 4-5 December in Wageningen (NL).

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Invitation Marigold Trials

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The Fleuroselect business unit Home Gardening has designated 2018 as the “Year of the Marigold”. In order to promote this crop throughout the year we have set up trials of a...

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Osteospermum Purple Sun wins FleuroStar Award

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We are proud to announce that the FleuroStar Award 2018/19 goes to Osteospermum ecklonis Purple Sun from Selecta one.

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Five stunning plants competing for FleuroStar

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Which of these plants will succeed Selecta one's successful Calibrachoa PinkTastic? Fleuroselect proudly presents the five entries in this year's FleuroStar Contest.

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Gold Medal Winners 2019

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Fleuroselect is proud to present the 2019 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges and...

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Marigold Trials at RHS Wisley/Jardin des Plantes/Ega Park Erfurt/Cotswolds Wildlife Park

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Following on from the '2017, Year of the Zinnia and Bean' marketing campaign, Fleuroselect presents this year's initiative '2018, Year of the Marigold and Pepper'.

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Presidency & Board Update

Following the very sad passing of our President Herman Hamer, the Board has come together and Jean-François Ignasse the current Vice-President will take over the role of Interim President.

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RHS attributes 20 Awards of Garden Merit following Fleuroselect Zinnia Trial


 The Zinnia forum of the Royal Horticultural Society has attributed an Award of Garden Merit to 20 Zinnia varieties planted at RHS’ flagship garden Wisley within the framework of the...

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10th Breeders & Young Plant Producers Conference


The 10th edition of our Breeders and Young Plant Producers Conference took place on 28-29 November at the A4 Schiphol hotel near Amsterdam, The Netherlands.

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Gold Medals 2019

Calendula officinalis Calexis Orange

Breeder: Van Hemert & Co

Dahlia x hybrida Dalaya Amba

Breeder: Selecta one

Osteospermum ecklonis Enrico

Breeder: Florensis

Zinnia elegans Queeny Lime Orange

Breeder: Hugo Dittmar Distribution: Floragran


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F   +31(0)71 364 91 02 

Jacoba van Beierenweg 97-1A
2215 KW Voorhout
The Netherlands