Dahlia Sincerity wins FleuroStar 2020

Winner Image

Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2020/21 goes to Dahlia Sincerity from Syngenta Flowers.

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FleuroStar 2020: View Live Stream for Winner Announcement | Thursday 18/06 at 15.30 hrs

Beeld FLoralis FleuroStar Video

In line with the current COVID-19 regulations, this year's FleuroStar winner will be announced during a short live event which will be streamed online.  Maximum two representatives of each...

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Five fantastic plants vying for FleuroStar

Fleurostar 2020 compilatie horizontaal3

Which new variety will succeed Begonia elatior MacaRouge from Beekenkamp?Fleuroselect proudly presents the five entries in this year's FleuroStar Contest.

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2020 - Year of the Rudbeckia and the Cucumber | Editorial content


Fleuroselect presents this year's initiative '2020, Year of the Rudbeckia and Cucumber'. As part of this campaign, we offer you these inspirational articles on rudbeckias and cucumbers.

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PR: Golden Trio for 2021!

Compilation GM 2021 with logo

Fleuroselect is proud to present the 2021 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges and Entries...

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PR: MacaRouge takes pride of place at Aalsmeer Trade Fair

30 Begonia Dreams Garden MacaRouge3

After winning the coveted FleuroStar Award during the FlowerTrials in June, Begonia MacaRouge is gearing up for the upcoming pot and bedding plant season.

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PR: Learning from Swiss Success


‘Regional’ and ‘organic’ were the keywords that kept coming back in almost every part of the programme during the 10th Home Garden Conference that took place on 4-5th September in Switzerland.

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Fleuroselect reports successful campaign against illegal re-propagation

Header Fleuroselect tip line and inspection

Pot and bedding plant breeders united in Fleuroselect report on a successful 2019 campaign against illegal propagation of legally protected varieties.

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Fleuroselect family wowed by flower power at Benary

DSCF1881 Fleuroselect 2019 Hann Muenden

“A family reunion!”, is how the Fleuroselect Annual Member Convention is described by many of the participants.Approx.100 delegates from 16 countries gathered from 2-4 July in Kassel, Germany, for the...

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Begonia Dreams Garden MacaRouge wins FleuroStar 2019

TeamBeekenkamp HR

Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2019/20 goes to Begonia elatior Dreams Garden MacaRouge from Beekenkamp Plants.

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Press contact

Ann Jennen
Marketing & Communications

M  +32 468 20 73 15 
T   +31(0)71 364 91 01 
E   info@fleuroselect.com

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