29 to 30 November 2016

Breeders & Young Plant Producers Conference


29 to 30 November 2016


Amsterdam , Netherlands


Fleuroselect is pleased to invite you to attend the 9th Breeders and Young Plant Producers Conference that will take place on 29th & 30th November 2016 at the A4 Hotel Schiphol near Amsterdam, The Netherlands. This year's event will cover two main highly topical themes: current challenges in growing and retail marketing.


Fleuroselect is pleased to invite you to attend the 9th Breeders and Young Plant Producers Conference that will take place on 29th & 30th November 2016 at the A4 Hotel Schiphol near Amsterdam, The Netherlands. This year's event will cover two main highly topical themes: current challenges in growing and retail marketing. 

On day one, Sjaak Bakker Manager of Wageningen UR Greenhouse Horticulture will open the conference with the initiative "Club of 100". Matthew Skinner representing Newey Roundstone will provide an update on the "Latest developments in peat-free media" using examples from the company's own production. "Business development driven by technological change" in particular related to the horticultural industry will be tackled by Sander Kramer, business development manager at the green market communicators Floramedia. John van Ruiten director of Naktuinbouw, The Netherlands inspection service for horticulture, will close the first day of expert speakers with a presentation on the latest "Phytosanitary challenges in EU plant growing". The programme then foresees an update on the Fleuroselect Policing Campaign. 

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Day two of the programme tackles retail marketing and successful branding. Following on from her highly successful presentation during last year's Home Garden Conference, Nancy van Kleef head of marketing and communications at the professional wholesaler Fleurametz will explain how"New shopping changes your customer relations". The interactive session "Successful ways of branding horticultural products" will then focus on best practices in product marketing, followed by a Q&A with the audience. 

Company presentations are always a highly popular part of the programme and this year, Jan Sijm will present the breeders/seed producers/distributors Hem Zaden & Hem Genetics.

Exponential Organisations
Last, but not least, key note speaker Yuri van Geest will present exponential organisations, specifically the new ways startups and corporates are organised internally and externally to deal with disruption, exponential technologies and accelerated change. We expect to be both educated and inspired!

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Company visit
For the first time, the Breeders & Young Plant Producers Conference takes you outside of the meeting room with a visit to the production facilities of Looye Tomatoes, a market leader in the sector and conveniently located close to the A4 Schiphol hotel. 


The Schiphol A4 Hotel is ideally situated near the airport. We have reserved rooms in the new section of the hotel which has a large free car park, a shuttle connection to Schiphol airport and is on the main motorway from Amsterdam to The Hague. It offers excellent value for money and great conferencing facilities!

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Tuesday 29th November 2016

10:00     Arrivals & coffee

10:30     Welcome and opening

10:35     Club van 100

              Speaker: Sjaak Bakker BU Manager Wageningen Greenhouse Horticulture  

11:10     Growing in Peat-free Media

              Speaker: Matthew Skinner – Newey Roundstone

11:45     Short Coffee Break

12:05     Business development driven by Technological Change

              Speaker: Merthus Bezemer – Floramedia

12:45     Lunch

13:45     Bus leaves hotel for Looye Tomatoes     

14:00     Presentation and Tour Looye Tomatoes

15:30     Bus returns to Hotel

16:00     New Phytosanitary Issues in Plant Production in the EU

              Speaker: John van Ruiten – Naktuinbouw

16:40     Fleuroselect Policing Campaign Update

17:00     Fleuroselect Market Survey Report 

17:10     Round up and close

18:00     Drinks  reception

19:00     Dinner & networking in hotel


Wednesday 30th November 2016

09:00     Exponential technologies
              Keynote speaker: Yuri van Geest – Singularity University

10:00     Company Presentation - Hem Genetics and Hem Zaden

               Speaker: Jan Sijm

10:20     Networking Coffee Break

10:45     New Shopping changes your Customer Relations

               Speaker: Nancy van Kleef - Fleurametz

11:25     Successful Branding of Horticultural Products

                Presentations and Panel Discussion

12:45     Round up and close

12:50     Lunch and departure


Participation fees

 295 : Fleuroselect members
€ 395 : Fleuroselect non-members


Please download the Hotel Reservation form and return to Fleuroselect by 15th November 2016.   

Van der Valk hotel Schiphol
Hotel Schiphol
Rijksweg A 4 Nr.3
2132 MA Hoofddorp - Schiphol
Tel +31 (0) 252 67 53 35

Conference hotel rate
109/night for a single room
 119/night for a double room
Prices include breakfast buffet and exclude tourist tax.


Please find below the presentations that are available for download:

 Results Buzzmaster Session: 'How to successfully brand horticultural products'